(In Progress) RealignEMT - A Southern California company offering CPR, ACLS, Heartsaver First Aid, and EMT Skills Verification for healthcare professionals.
Improve the website’s ability to book classes and process payments, while maintaining a professional, trustworthy tone.
Flexible scheduling tailored to the hectic lives of medical professionals.
The old RealignEMT website lacked integrated scheduling and payment solutions.
There was no clear user journey from learning about services → booking a class → completing payment.
The updated design needed to communicate the company’s flexibility and professionalism without overwhelming busy users.
Primary audience: healthcare professionals in Southern California. Time-constrained, goal-oriented users seeking quick scheduling and reliable training. Expect mobile-friendly, intuitive, no-friction booking.
Reviewed scheduling/payment tools and platforms (Squarespace, Wix, Weebly, Shopify).
Calendly provided a more cost-effective scheduling embed than Acuity. Stripe or PayPal would be optimal for online payments. Square’s online payments were not suitable for Squarespace without in-person POS.
"We know life as a medical professional is hectic. That’s why RealignEMT offers flexible scheduling and efficient training — designed to work around your availability, not the other way around."
Selected Calendly for scheduling, embedded via Squarespace.Used Squarespace’s e-commerce for product listings/payments, linked post-booking. Created square, professional service images with clear EMT and first aid visuals. Hero section CTA: “Book Your Class Today” with a clean, direct booking button.Gradient visual design elements to enhance hero and section transitions.
User lands on site, sees primary CTA to Schedule a Class.Calendly embed allows quick time selection.Redirect to Squarespace product checkout page.
Custom square visuals for the four services, balancing EMT realism with professional tone.
Discussed possibility of injecting event variables from Calendly into Squarespace to customize thank-you pages (limitations led to simplified messaging).
Rapid research on tools, pricing, and integration options.Generated service images and refined prompts for Midjourney.
Created mission statement, hero CTA recommendations, and UX flow suggestions.
Provided example JavaScript for URL parameter extraction.
Selected final imagery style to match brand tone.
Implemented Squarespace edits and integrations.
Adjusted copywriting for a professional healthcare audience.
Fully functional booking and payment flow.Professional imagery representing all services.Clear, mobile-friendly hero with strong CTA.Flexible structure ready for future scaling.
Project moved from concept to functional MVP in less than 24 hours.
Demonstrated the speed and adaptability of AI-human collaboration.
Human refinement ensured brand consistency, professionalism, and emotional connection.
